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Do I need an Online eCommerce Presence?
We will explore the features of well-known e-commerce sites such as an eBay Store, Shopify website, Amazon.com, and Etsy as well as creating your own website as an online store.
One way to expand your small business is to sell products online.
Developing a revenue stream from online sales is an easy way for small businesses to increase their profits.
Learn what sites work best to sell your product or service.
At the end of this session, you will be able to understand whether:
You need to sell online and what are the risks and costs.
Have an understanding of your online store options such as an eBay Store, Amazon web store, Shopify, Etsy, or your own website.
Understand the differences between platforms and determine what is right for you.
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Turn Your Passion Into A Business on Etsy!!!!!
Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 47 million active buyers, there’s no better place to launch your own creative small business. In fact, sellers took home over 5 billion in sales in 2019 alone.
Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional SEO tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your small business strategy and given an in-depth look at Etsy’s tools to help you succeed online.
Successful Sales on Amazon
Amazon is the leading e-commerce website in the United States with more than $281 billion dollars in 2019 net sales. Amazon has more than 350 million active customer accounts worldwide.
In this fast paced class you’ll learn How the secrets of Amazon's Search Algorithm, how to register & choose the account that fits your goals, and list an item on Amazon for free to maximize your profitability. You’ll learn how to ship your items or let Amazon ship them for you with "Fulfillment by Amazon" (FBA) shipping services. Learn how to make the most money with every sale. Amazon is the fastest way to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Small Business subscription for unlimited selling.
Part 1: Starting Your Business on eBay:
The Basics of Selling on eBay
A great seminar for the “beginner”, small business owner, or the entrepreneur wanting to make eBay a primary business tool. During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping. Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!
Part 2: Building Your Business on eBay:
Beyond the Basics
This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay. Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!
Part 3: Understanding eBay Stores:
Selling from Your eBay Website
I will take you to the next level of your eBay e-commerce experience. This hands-on course is a fantastic way to provide a step-by-step approach to those individuals who are ready to become eBay Store owners. You will learn how to start, brand, and optimize your eBay store website. Understand how to market your eBay store more effectively with email newsletters, traffic reports, and the markdown manager sales tool. Learn how to use the “Quick Store Tune-up” feature and "Manage My Store" page to customize your eBay Store, plus learn tips for search engine optimization (SEO) that will bring even more internet shoppers to your eBay Store via Google, Yahoo, and Bing search engines!!
Facebook Shops & Facebook Marketplace
If you want to be successful, you can’t sit back and wait for customers to come to you – reach out to them. So where are they? Facebook.
If you sell products online and you don’t have a Facebook shop, you’re missing a huge opportunity. Let me show you just how easy it is to “Sell to the World” for free.
What is Facebook Marketplace?
Marketplace is an easy, convenient way to market your small business and sell in your local area. Customers can look through your listings or search for items near them to find great things to buy.
Why should I use Facebook Shops & Marketplace?
You can list items for free and find new customers directly within Facebook. You don't have to download another app or set up a new account. Reach thousands of people in your local community and increase your sales.
Finding the Perfect Product
How to Find Merchandise to Sell Online
The most asked question I get as an eCommerce guru is “where do you get the stuff you sell online”. That’s the million dollar question isn’t it? In this fast paced class you will learn my secrets to sourcing merchandise to sell online in many different ways and learn my secrets of Supply & Demand. I will also show you how to research products to find the Best Selling items.
How to Find Your Customers Using Social Media
My Free or Nearly Free Marketing Class
Customers are the key to building a successful business and your online reputation is crucial for finding customers. This fast paced class teaches you where and how to find your customers. In this class you will learn how to get a free Online Reputation report. Learn which SEO keywords your competitors are using for free. We will briefly compare the more current methods of social media marketing. You will quickly learn how to find, motivate, and keep consumers coming to your business. Discover the variety of Free market research tools that will give you critical information about your industry and customers.
Facebook Yard Sales
How to Use LinkedIn to Grow Your Small Business
Did you know that LinkedIn has surpassed Facebook as the preferred place for providing small business content? With over 550 million users you can’t afford to ignore this powerful eCommerce tool.
In this seminar, you will learn how to create a compelling “Online Presence” that will attract customers to you. You will lean the five most important things to do on LinkedIn so that you can be found. We will discuss how to position yourself as an expert and how to increase your visibility on LinkedIn.
Create a LinkedIn profile that stands out and positions you as an expert.
How to get 500 connections and expand your network.
How to stay in-front of your audience and position yourself as an expert in your field.
Harnessing LinkedIn groups to grow your visibility and establish your expertise.
Build your personal plan to quickly get result with LinkedIn in only 15 minutes, 2 days a week.
LinkedIn can be a tremendously powerful tool to grow your small business and finally get noticed.
Pinterest for Your Small Business
Looking for a free, powerful tool to quickly attract clients, market your small business, and grow your brand? In this free seminar you will learn everything you need to know about harnessing the power of Pinterest.
This course shows you everything you need to get results from Pinterest (without spending TONS of time on it). Pinterest is an easy, visual way to get your product in front of your audience and drive traffic to your website or with the new “Buy It” pin you can sell directly from Pinterest.
By the end of this course, you’ll be ready to create a compelling, dynamic Pinterest business presence that will drive sales, spark conversation, and attract loyal customers.
What You will Learn
Understand what Pinterest is and how people use it as a Free Referral tool
Create a plan to effectively and strategically use Pinterest for your business marketing
Increase website traffic and sales by optimizing your content for Pinterest
This course will help you master Instagram marketing strategy, which will help you grow your business at a rapid pace and gain thousands of the right kind of followers.
You will learn how to:
Convert Instagram followers into paying customers
Generate top notch quality content for your account
Secrets of pictures that sell your products
Implement powerful strategies for your marketing campaign